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Fresh white fish fillets — Average UK Price

The average UK retail price of fresh white fish fillets is £20.63 (per kg), up +6.8% year on year (ONS, January 2025).

What is the average UK price of fresh white fish fillets?

The average UK retail price of fresh white fish fillets is £20.63 (per kg), according to ONS average-price data for January 2025. That is up +6.8% from £19.31 a year earlier (January 2024). It sits in the "Fish" food group, where it ranks 1 of 6 items by price. Wider UK food inflation is 2.2% (12 months to May 2026). Source: Office for National Statistics, OGL v3.0.

Source:ONS — Shopping prices comparison tool (average prices of items in the CPIH basket)·As of January 2025, updated annually (last refreshed )

How much does fresh white fish fillets cost in the UK?

Fresh white fish fillets is an everyday item in the Fish group of the ONS consumer-prices basket. Its average UK retail price is £20.63 per per kg (January 2025 reference period). A year earlier (January 2024) it averaged £19.31, so the price rose +6.8% over twelve months. These are ONS experimental average prices, designed to track price change rather than exact shelf prices.

Price summary

Average UK price of fresh white fish fillets. Source: ONS, January 2025 (OGL v3.0).
MetricValue
Average price£20.63 (per kg)
Price a year earlier£19.31 (Jan 2024)
Year-on-year change+6.8%
Food groupFish
Rank in group by price1 of 6
Reference periodJanuary 2025 (ONS)

Other fish prices

Average UK prices of other items in the Fish group. ONS, January 2025.
ItemUnit / packAvg priceYoY
Fresh salmon filletsper kg£19.43+0.2%
Frozen prawnsper kg£17.45-2.6%
Frozen breaded/battered white fish400-550g£5.25+3.3%
Frozen fish fingerspack of 8-12£2.79-0.7%
Canned tuna130-200g£1.01-4.7%

Fresh white fish fillets price — frequently asked questions

How much does fresh white fish fillets cost in the UK?

The average UK retail price of fresh white fish fillets is £20.63 per per kg, based on ONS average-price data for the January 2025 reference period. Average prices are experimental ONS statistics that capture price change, so the exact shelf price in a given shop may differ.

Has the price of fresh white fish fillets gone up or down?

The average price of fresh white fish fillets rose +6.8% over the year, from £19.31 in January 2024 to £20.63 in January 2025 (ONS average prices).

What food group does fresh white fish fillets belong to?

Fresh white fish fillets is classified under "Fish" in the ONS consumer-prices basket. Within that group it ranks 1 of 6 tracked items by average price.

Where does this price data come from?

From the Office for National Statistics (ONS) shopping-prices comparison tool, published under the Open Government Licence v3.0. The January 2025 reference period is the latest vintage the ONS published before it stopped releasing item-level price quotes in March 2026.

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Source

Source: ONS — Shopping prices comparison tool (average prices of items in the CPIH basket) (Office for National Statistics). Data as of January 2025; published 2026-06-25. Licensed under the Open Government Licence v3.0. Ratings reflect the most recent inspection on record and may have changed since publication.