GeraEats / UK Food Prices / Bread rolls (white or brown)
Bread rolls (white or brown) — Average UK Price
The average UK retail price of bread rolls (white or brown) is £1.08 (pack of 6), down -1.8% year on year (ONS, January 2025).
What is the average UK price of bread rolls (white or brown)?
The average UK retail price of bread rolls (white or brown) is £1.08 (pack of 6), according to ONS average-price data for January 2025. That is down -1.8% from £1.10 a year earlier (January 2024). It sits in the "Bread and cereals" food group, where it ranks 15 of 21 items by price. Wider UK food inflation is 2.2% (12 months to May 2026). Source: Office for National Statistics, OGL v3.0.
How much does bread rolls (white or brown) cost in the UK?
Bread rolls (white or brown) is an everyday item in the Bread and cereals group of the ONS consumer-prices basket. Its average UK retail price is £1.08 per pack of 6 (January 2025 reference period). A year earlier (January 2024) it averaged £1.10, so the price fell -1.8% over twelve months. These are ONS experimental average prices, designed to track price change rather than exact shelf prices.
Price summary
| Metric | Value |
|---|---|
| Average price | £1.08 (pack of 6) |
| Price a year earlier | £1.10 (Jan 2024) |
| Year-on-year change | -1.8% |
| Food group | Bread and cereals |
| Rank in group by price | 15 of 21 |
| Reference period | January 2025 (ONS) |
Other bread and cereals prices
| Item | Unit / pack | Avg price | YoY |
|---|---|---|---|
| Sponge cake | each | £2.95 | +12.2% |
| Quiche | 340-450g | £2.88 | +1.4% |
| Breakfast cereal (sugar/chocolate coated) | each | £2.84 | +3.6% |
| Breakfast cereal (gluten free) | each | £2.66 | +3.9% |
| Breakfast cereal (low-sugar/non-chocolate coated) | each | £2.37 | +2.6% |
| Hot oat cereal | each | £2.22 | -0.9% |
| Individual cakes | pack of 5-6 | £2.08 | 0.0% |
| Basmati rice | 500g-1kg | £2.03 | -3.8% |
Bread rolls (white or brown) price — frequently asked questions
How much does bread rolls (white or brown) cost in the UK?
The average UK retail price of bread rolls (white or brown) is £1.08 per pack of 6, based on ONS average-price data for the January 2025 reference period. Average prices are experimental ONS statistics that capture price change, so the exact shelf price in a given shop may differ.
Has the price of bread rolls (white or brown) gone up or down?
The average price of bread rolls (white or brown) fell -1.8% over the year, from £1.10 in January 2024 to £1.08 in January 2025 (ONS average prices).
What food group does bread rolls (white or brown) belong to?
Bread rolls (white or brown) is classified under "Bread and cereals" in the ONS consumer-prices basket. Within that group it ranks 15 of 21 tracked items by average price.
Where does this price data come from?
From the Office for National Statistics (ONS) shopping-prices comparison tool, published under the Open Government Licence v3.0. The January 2025 reference period is the latest vintage the ONS published before it stopped releasing item-level price quotes in March 2026.
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Source
Source: ONS — Shopping prices comparison tool (average prices of items in the CPIH basket) (Office for National Statistics). Data as of January 2025; published 2026-06-25. Licensed under the Open Government Licence v3.0. Ratings reflect the most recent inspection on record and may have changed since publication.