GeraEats in United Kingdom
GeraEats is in pre-launch in the United Kingdom and is not taking orders today. UK diners can browse a directory of local restaurants and takeaways with FSA Food Hygiene Rating display on listings and allergen information. At launch, ordering is planned in GBP with up-front delivery pricing, full allergen disclosure to comply with Natasha's Law (Food Information Amendment Regulations 2019), and a transparent commission structure for restaurant partners.
Rollout tier
active-remote-b2b
Content depth
market-brief
City focus
London
Gap score
78
Readiness score
74
Payment readiness
verified
Proof Gate
London gate: 5 paying B2B customers or 10 paid job postings. Payment: Stripe UK live; invoice or Checkout link acceptable. Legal: Gera Services Ltd terms, UK GDPR, and service scope already primary operating basis.
Use Cases
- At launch, a London office team ordering lunch for 12 people from a single restaurant with one VAT invoice in GBP, paid by the employer's corporate card.
- A diner with a peanut allergy browsing the directory today to check a Manchester takeaway's hygiene rating and allergen information; at launch, the platform plans complete allergen disclosure per item under Natasha's Law (PPDS Food Information Amendment Regulations 2019).
- An independent restaurant in Birmingham registering interest ahead of launch, wanting an alternative to incumbent platforms with a published commission rate and direct customer relationships rather than masked data.
- A diner in Edinburgh filtering directory listings today by Food Standards Scotland Pass / Improvement Required hygiene rating, displayed in addition to the 0-5 Food Hygiene Rating Scheme (FHRS) used in England, Wales, and Northern Ireland.
- At launch, a self-employed delivery rider operating in London who wants transparent per-order pay, automatic Mileage Allowance Payment tracking for self-assessment, and the right to choose which orders to accept.
Country FAQ
How does GeraEats display Food Hygiene Ratings in the UK?
GeraEats displays the Food Standards Agency Food Hygiene Rating Scheme (FHRS) score 0-5 for directory listings in England, Wales, and Northern Ireland, sourced from the FSA's open data. For restaurants in Scotland, the Food Hygiene Information Scheme Pass / Improvement Required status is displayed. The rating is shown on the listing, so diners can check it before choosing where to order.
How does GeraEats comply with Natasha's Law for allergens?
The Food Information (Amendment) (England) Regulations 2019, commonly known as Natasha's Law, requires Pre-Packed for Direct Sale (PPDS) food to display a full ingredients list with allergens emphasised. GeraEats is in pre-launch and takes no orders today. At launch, GeraEats plans to require restaurant partners to provide a complete allergen disclosure for each menu item covering the 14 statutory allergens (cereals containing gluten, crustaceans, eggs, fish, peanuts, soybeans, milk, nuts, celery, mustard, sesame seeds, sulphur dioxide, lupin, molluscs), displayed on the menu item, the basket, and the order receipt.
What does it cost a UK restaurant to join GeraEats?
There is no sign-up fee or monthly subscription. GeraEats is in pre-launch and charges nothing today: no orders are taken, so no commission is charged. The planned launch model is a commission on each completed order delivered through the platform, published transparently per market and invoiced monthly in GBP, with a VAT-applicable invoice and weekly bank payouts (Faster Payments) to a UK business bank account.
How are delivery riders treated in the UK?
GeraEats is in pre-launch, has no riders and takes no orders today. The planned launch model is a self-employed contractor model in the UK in line with current case law: riders would choose which orders to accept and which to decline, be paid per delivery in GBP, and use their own vehicle, with an itemised weekly statement to support self-assessment and Mileage Allowance Payment (MAP) claims. The planned terms take account of UK case-law developments (Aslam, Uber BV v Aslam).
How is VAT handled on UK orders?
GeraEats takes no orders today, so no VAT handling applies yet. At launch: cooked, hot food and most food consumed on premises are standard-rated for VAT at 20%, and most cold takeaway food is zero-rated. The restaurant would be responsible for setting the correct VAT-inclusive menu price; GeraEats's commission invoice to the restaurant would be VAT-applicable where both parties are UK VAT-registered, and diners would receive a VAT receipt automatically on completion of an order.
What happens if my order arrives wrong, cold, or late?
Nothing can arrive wrong, cold or late today, because GeraEats is in pre-launch and takes no orders. The planned launch policy is a full or partial GBP refund where an order is missing items, the food is unsafe to eat, or the delivery is significantly later than the advertised window, with refund requests reviewed against rider GPS data, restaurant timing, and photographic evidence where available. For purchases from a restaurant operating as a business seller, your statutory rights under the Consumer Rights Act 2015 continue to apply in full beyond the platform refund process.
Are healthcare-style allergen guarantees provided?
No. GeraEats provides an allergen disclosure framework in its directory, not a guarantee. Restaurant kitchens cannot eliminate cross-contamination risk; diners with severe allergies are advised to communicate directly with the restaurant and to use clinical judgement based on the risk profile of their condition. GeraEats is not a clinical service.
How does GeraEats handle diner and restaurant data under UK GDPR?
GeraEats is the data controller for waitlist and directory accounts, and holds no order data today because it is in pre-launch. At launch, restaurants would receive only the information necessary to prepare and deliver each order (name, delivery address for that order, dietary notes). You can request access, rectification, or erasure under Articles 15-17 UK GDPR via the privacy contact on this site. Order data, once orders exist, is planned to be retained for 6 years to comply with HMRC record-keeping requirements.
Evidence
- ceo/strategy/market-gap-rollout-2026-04-24.md
- config/gtm/lean-market-gap-rollout-2026.json
- config/countries/GB.json
- https://stripe.com/global