Why is Uber Eats so expensive for restaurants?

Platform-delivered commission is 25–30%, which must cover the courier, insurance, support, app infrastructure, and marketing. Uber Eats also charges for marketplace visibility via advertising.

Can I negotiate commission with Deliveroo?

For large chains with negotiating leverage, yes. For independents, rates are mostly fixed at public tiers. Restaurant groups (3+ locations) have more leverage.

What is "Marketplace" vs "Delivery" on Deliveroo?

Marketplace = you deliver yourself, commission ~14%. Delivery = Deliveroo handles the courier, commission 25–30%. The 16-point gap is what the delivery network costs.

Is GeraEats really cheaper?

Yes. 12–18% for platform-delivered, 6–8% for pickup. Lower-cost operations and a commitment to transferring value to restaurants and customers.

Food Delivery Commission Rates Compared: Uber Eats, Deliveroo, Just Eat, GeraEats (2026)

UK food delivery platforms charge restaurants between 12% and 30% commission in 2026, with the variation explained by who handles delivery, whether the restaurant advertises, and whether the restaurant is part of a chain with negotiating leverage. This guide lays out the real rates, the hidden fees, and what restaurants can do to keep more of every pound their customers spend.

Uber Eats

Uber-delivered: 25–30% commission on most categories
Self-delivered (Uber-Marketplace): 15% commission
Advertising: optional but heavily incentivised — 5–15% of ad-attributed sales
Small-order fee applied to customer: doesn't hit the restaurant
Effective take: 25–38% for Uber-delivered chains with advertising

Deliveroo

Deliveroo-delivered: 25–30%
Marketplace (self-delivered): 14%
Deliveroo Editions (dark kitchens): higher commission reflecting the space and support
Plus subscription: customer pays £3.49/month for free delivery — the restaurant pays slightly lower commission on Plus orders
Premier placements: optional, adds 5–15% on those sales

Just Eat

Standard tier: 14% on most orders (Just Eat does not always deliver — many restaurants handle their own delivery)
Just Eat Flex couriers: additional fee when used
Premium package: up to 22% but with additional support and marketing included
Effective take: 14–22%

GeraEats

Platform-delivered: 12–18% depending on market (central London at the higher end, regional at the lower)
Self-delivered: 10%
Pickup: 6–8%
No mandatory advertising
No payment processing separately charged (included in commission)
GeraCoins rewards for customers: paid by the platform, not deducted from restaurant revenue

Other platforms

Getir/Gorillas (when operating): similar 25–30% commission on delivery
Foodhub: lower fees (mostly for takeaway chains)
Direct via Square/Toast/Shopify apps: 2–3% payment processing but no customer acquisition

How do restaurants actually choose?

Most UK restaurants list on all three majors (Uber Eats + Deliveroo + Just Eat) to maximise reach. The real question is: which share of orders should you push where? Strategies:

Use platform-delivered for customer acquisition (new customers)
Shift repeat customers to your own website or WhatsApp for direct ordering with lower cost
Promote pickup via in-store QR code pointing to cheapest-commission app
Differentiate menu between platforms — slightly different prices reflecting commission
Join a lower-commission platform like GeraEats to pressure the majors and keep more margin

What's the 2026 trend?

The CMA and European regulators have increased scrutiny of platform commission rates. Restaurant trade associations in the UK, France, and Germany have lobbied for caps (Italy and France have passed limits in some categories). Direct ordering tech (restaurant-owned apps, WhatsApp ordering) is growing. Commission pressure is, structurally, going down.